Bauhaus hotel + kitchen
Corporate identity, print items, website and signage
Corporate identity, print items, website and signage
Creating a brand for a boutique hotel
The bauhaus hotel + kitchen is a boutique hotel set in the heart of Aberdeen, comprising 25 contemporary rooms and an award-winning Japanese restaurant complete with dining pit. The Art Department were approached by the hotel owner to create the new hotel’s identity, website, print materials and interior branding for the launch in November 2009.
The creative brief
Our project brief was to create a contemporary brand, reflecting the architect’s design-led interiors, which would appeal to business travellers, tourists and locals.
The concept
The Bauhaus movement’s ethos for absolute simplicity, and its bold geometric shapes influenced our creative thinking. Inspired by Bauhaus typographers, we utilised the design grid to show the guiding principles of geometry and the harmonious arrangement of elements in a space – an intrinsic part of Bauhaus teachings.
Given the emphasis of steel, glass and concrete within the Bauhaus movement, and within the hotel, we used these textures throughout the corporate identity, highlighting qualities of strength, resistance and light that were so revered in these construction materials during the period.
The bauhaus hotel + kitchen is a boutique hotel set in the heart of Aberdeen, comprising 25 contemporary rooms and an award-winning Japanese restaurant complete with dining pit. The Art Department were approached by the hotel owner to create the new hotel’s identity, website, print materials and interior branding for the launch in November 2009.
The creative brief
Our project brief was to create a contemporary brand, reflecting the architect’s design-led interiors, which would appeal to business travellers, tourists and locals.
The concept
The Bauhaus movement’s ethos for absolute simplicity, and its bold geometric shapes influenced our creative thinking. Inspired by Bauhaus typographers, we utilised the design grid to show the guiding principles of geometry and the harmonious arrangement of elements in a space – an intrinsic part of Bauhaus teachings.
Given the emphasis of steel, glass and concrete within the Bauhaus movement, and within the hotel, we used these textures throughout the corporate identity, highlighting qualities of strength, resistance and light that were so revered in these construction materials during the period.
Business cards printed 1 PMS colour onto GF Smith Colourplan Pale Grey.
A large format banner to announce the new arrival during the build and construction period.
Double-sided hotel key fobs.
Banners that run the whole length of the football pitch at Pittodrie.
Double-sided room card with info on fire escapes and room features with room service details. Created in the style of an architectural plan.
